Redefining the Harry Potter brand for a global audience across 26 markets. To celebrate the 25th anniversary of the beloved franchise.

Building an art-led brand fit for the most successful children’s book in the history of publishing, along with a master toolkit for local markets to adapt at a global scale. Allowing the franchise to keep its top spot in the digital space, continuously hitting the Top 10 chart across Audible, Story-tell and Amazon, and inspiring muggles the world over.

The aim was to bring both iconic and lesser-known scenes from these incredible stories alive, in thrilling detail for fans and new readers alike. Creating a flexible design system which built out from the core cover illustrations, that could be used across all marketing touch points – From tentpole moments such as Christmas in the Wizarding World, through to out of home activations in Kings Cross Station for the annual Back to Hogwarts campaigns. The new cover art and global brand system now invites the next generation of readers and listeners to immerse themselves in this world, on any device, anywhere.

The launch campaign was featured as Drum ad of the day and picked up a Creative Circle Award for Craft.