A Creative Circle-winning campaign launching BBC’s Ladykillers, a true-crime podcast by Lucy Worsley that reexamines the crimes of Victorian women through a modern feminist lens.

A social-first campaign for BBC’s Lady Killers podcast, where a team of female detectives, led by Lucy Worsley, reexamine the crimes of Victorian women through a modern feminist lens. Each “lady killer” was given a voice as if they had contemporary social media, transforming real source material into teaser-like posts. Diary entries became tweets, and illustrations replaced photographs, creating a vivid play-by-play of events leading up to each murder. Inspired by 19th-century journals, the visuals and tone of voice were carefully crafted to reflect historical accounts while making the stories feel strikingly relevant today.