Revitalised with a bold, playful brand, The Kulm Country Club in St. Moritz blends vintage sports heritage with modern elegance, offering iconic cocktails, vinyl listening, and ice skating against the dramatic Engadin mountain backdrop.

Designed by Lord Norman Foster, Kulm Country Club is a landmark restaurant and bar in St. Moritz. The goal was to reestablish KCC as the social heart of St. Moritz with a contemporary brand look and feel.

Rooted in its rich sporting heritage, the new creative direction embraced KCC’s vintage quirks. The refreshed logo takes inspiration from the club’s iconic hand-painted entrance typography, paired with a dynamic set of symbols drawn from eclectic sports memorabilia. A new photography style was introduced to capture the club’s vibrant atmosphere, highlighting joyful guest interactions through unfiltered, playful compositions that feel natural and raw.