A refined visual identity for Plates London, setting it apart in the culinary world while embodying its Michelin-starred, plant-based ethos.

Since its inception, the Plates brand has strived to stand out, forging a unique path in the vegan food scene—from its early pop-ups and residencies to its groundbreaking Michelin-starred restaurant on Old Street, London. Rooted in meticulous attention to detail and a dedication to crafting artistry from humble ingredients, the brand is designed to create a striking tension between creativity and precision.

This ethos extends beyond the plate, from organic paper stock made of recycled ingredients to vegan leather detailing on the menus—every element is thoughtfully curated to reflect the philosophy and artistry of chef-patron Kirk Haworth’s food.